As the market becomes more sophisticated and technology becomes more advanced, the demand for businesses to be available right when and where the customers are is an important key to success. Facebook Messenger is one effective tool that businesses should leverage on to interact with prospects and customers. Together with automated messenger chatbots, businesses can provide personalization to the customer journey and build a good relationship. In this module, you will discover what chatbots are and the different strategies you can use to create conversations with your customers. Most importantly, you will learn how to generate more sales and leads with Facebook messenger.